This ancient colour dates back 1400 BC from the coast of Ancient Phoenicia. Purpura or Tyrian purple dyes were extracted from a rare sea snail. It quickly became the colour of kings, nobles, priests and magistrates in heraldry, home decoration and clothing all around the Mediterranean. It is cited in the Iliad and Odyssey of Homer, Aeneid of Virgil, and in the Old testament. The precious natural ink recipe encompasses the pure extract of cochineal and carmine from South America.